When Elf Beauty was founded more than 20 years ago, the idea of consumers buying beauty products online was something of a novelty. But in 2026, consumers are willing to buy cosmetics on digital platforms, and online behavior is evolving faster than most businesses expect. Elf, which owns Elf Cosmetics, Naturium, and Hailey Bieber’s Rhode … Read more
Elf Beauty recently premiered the Elf Cosmetics brand’s true crime-inspired mockumentary “Vanity Vandals” at the TCL Chinese Theater. This work is supported by limited-time product bundles and community contests to deepen consumer engagement. The campaign highlights Elf’s use of entertainment-style content to strengthen cultural relevance and connect with passionate beauty fans. Here, we explore how … Read more
As digital-first, AI-influenced commerce accelerates globally, online sales are more than six times that of physical stores. Chicago, April 1, 2026–(BUSINESS WIRE)–Nielsen IQ (NYSE:NIQ), the global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-over-year, with e-commerce expanding six times faster than in-store sales. … Read more
When it comes to sales, there’s a common saying: “Go where the people are.” That appears to be what Ulta Beauty is doing after launching on TikTok Shop on March 17, making it the first specialty beauty retailer in the country to launch on a platform where scrolling and discovering new products is encouraged. If … Read more
The Beauty Authority selects the industry’s most innovative products and treatments cranberry new jersey, March 31, 2026 /PRNewswire/ — Today, new beautythe definitive authority at the intersection of beauty, health and wellness, proudly announces its award winners. 16th Beauty Awardsspotlights the most innovative products and treatments shaping today’s industry. NewBeauty’s Spring 2026 issue features cover … Read more
Kaylan Joseph founded GlamourBae to make it easy for users to find personalized, curated solutions, inspired by his own experience as a busy college student who was short on time and limited in makeup and hair care solutions. While studying at UNC Charlotte, Kaylan Joseph was busier than most students. That’s because she’s also an … Read more
After the age of 50, having tighter, lifted, and more taut skin is on almost everyone’s wish list. Achieving clinical levels of skin tightening will likely require hospital treatment, but some skin care products can help support firmness and maintain results. Victoria Fu and Gloria Lu, cosmetic chemists and founders of Chemist Confessions, emphasize that … Read more