Ulta Beauty launches Erly skincare to test minimalist demand and loyalty
Ulta Beauty (NasdaqGS:ULTA) will debut dermatologist-founded Erly Skincare nationwide on April 19th. The brand, located in 750 Ulta Beauty stores and Ulta.com, targets Gen Z and Alpha with simple, hypoallergenic products. This launch expands Ulta Beauty’s skincare offerings focused on minimalist routines and the needs of sensitive skin. Ulta Beauty entered the launch with a … Read more