skin care

Behold, the hottest K-beauty skincare brands you need to know about in 2026

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medicube booster pro

K-beauty is more than just sheet masks and cute packaging. It’s a ritual that perfectly combines science and skin, practiced all over the world. From cult-favorite serums to viral gadgets (and salmon sperm), countless brands have made their way stateside, delivering results like the famous glass skin. It’s good to have options, but how do … Read more

Young crowd: 5 brands in 5 categories seen at Cosmoprof Worldwide Bologna

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Miss K's Cutie Pie scent.

BOLOGNA, ITALY — In the lively halls of Cosmoprof Worldwide Bologna, the industry’s current trends were showcased under one roof. The growing appeal of fragrance, the skinification of hair care, and the proliferation of rituals applied to even the most mundane product categories were hot topics, as was the overall rush to secure the attention … Read more