Beauty as strategy: Why Korean beauty is a political success

Beauty as strategy: Why Korean beauty is a political success

First it was cars and electronics, then pop music and movies, and now the beauty industry. “Made in Korea” skin care and cosmetics are in demand all over the world. More and more Westerners are becoming enthusiastic about Korean beauty products. This success is no accident, nor is it a purely aesthetic phenomenon. The East … Read more

“My natural eyelashes have doubled”: Why Korean lash lifts are becoming a hot topic

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3 minute read For years, K-beauty has been ahead of trends. The rise of glass skin masks, PDRN treatments, and microneedle serums are all innovations originating from Korea that now dominate beauty routines around the world. Korean lash lifts, also known as K-lifts, leverage the same innovations that power the growing K-beauty market. “It’s perfect … Read more

“My natural eyelashes have doubled”: Why the trendy Korean eyelash lift replaces traditional methods

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Over the years, K-Beauty has always been a few steps ahead. The rise of glass skin serums, PDRN treatments, and “spicule skin care” are all Korean innovations that now dominate beauty routines around the world. Korean lash lifts leverage the same innovations that drive the ever-growing K-beauty market. “It’s perfect for people who want a … Read more

These 9 K-beauty products reveal why Korean skin care has everyone talking

Korean Beauty Red Bean Water Gel

If you buy something using links on our site, The Week may earn a commission. All reviews are written independently by our editorial team. Many of the most popular beauty products are made in South Korea, where innovative skin care using cutting-edge and sometimes unconventional ingredients is the norm. These nine great items will do … Read more