Ulta Beauty (NasdaqGS:ULTA) will debut dermatologist-founded Erly Skincare nationwide on April 19th. The brand, located in 750 Ulta Beauty stores and Ulta.com, targets Gen Z and Alpha with simple, hypoallergenic products. This launch expands Ulta Beauty’s skincare offerings focused on minimalist routines and the needs of sensitive skin. Ulta Beauty entered the launch with a … Read more
K-beauty is more than just sheet masks and cute packaging. It’s a ritual that perfectly combines science and skin, practiced all over the world. From cult-favorite serums to viral gadgets (and salmon sperm), countless brands have made their way stateside, delivering results like the famous glass skin. It’s good to have options, but how do … Read more
I’ve been practicing dermatology for a long time, so I remember when the word “serum” was more of a marketing term than a meaningful term. Now that I’m in my 50s, I’ve gotten to say things I never thought I’d say. I’m really excited about what’s on the shelves this spring. Spring has arrived, and … Read more