How South Korea is leveraging K-beauty trends to boost its soft power

Beauty as strategy: Why Korean beauty is a political success

First it was cars and electronics, then pop music and movies, and now the beauty industry. “Made in Korea” skin care and cosmetics are in demand all over the world. More and more Westerners are becoming enthusiastic about Korean beauty products. This success is no accident, nor is it a purely aesthetic phenomenon. East Asian … Read more

How South Korea is leveraging K-beauty trends to boost its soft power

Beauty as strategy: Why Korean beauty is a political success

First it was cars and electronics, then pop music and movies, and now the beauty industry. “Made in Korea” skin care and cosmetics are in demand all over the world. More and more Westerners are becoming enthusiastic about Korean beauty products. This success is no accident, nor is it a purely aesthetic phenomenon. East Asian … Read more

Beauty as strategy: Why Korean beauty is a political success

Beauty as strategy: Why Korean beauty is a political success

First it was cars and electronics, then pop music and movies, and now the beauty industry. “Made in Korea” skin care and cosmetics are in demand all over the world. More and more Westerners are becoming enthusiastic about Korean beauty products. This success is no accident, nor is it a purely aesthetic phenomenon. The East … Read more

‘There’s more to life than work’: Bangkok youth embrace outdoor group aerobics sessions

'There's more to life than work': Bangkok youth embrace outdoor group aerobics sessions

IIt’s evening rush hour in central Bangkok, the roads are congested, and the air is heavy with heat. But in one corner of the capital’s largest park, crowds are already gathering to dance. As the music begins, an aerobic leader glides across a small stage. A sea of ​​arms moves from side to side and … Read more

“The Ugly:” Is there a monster lurking in the St. Johns River?

“The Ugly:” Is there a monster lurking in the St. Johns River?

Astor, Florida – Decades ago, a 35-foot-long creature was sighted along the St. Johns River in Astor, sparking rumors that a mysterious beast was lurking in nearby waters. Boaters who saw the so-called “St. Johns River Monster” described it as gray, horned, four-legged, and a hyacinth-eater. Curiously, eyewitness accounts report seeing it either in the … Read more

This 800-year-old habit may help control blood pressure naturally

This 800-year-old habit may help control blood pressure naturally

Managing high blood pressure often requires long-term lifestyle changes, including regular exercise, a healthy diet, and sometimes lifelong medication. But what if you could achieve similar results with a simple 10-minute daily routine? New research published in Journal of the American College of Cardiology (JACC) suggests that an ancient Chinese mind-body practice called Baduan Shen … Read more

A man was intentionally bitten by hundreds of venomous snakes, and his blood is now being used in life-saving treatment.

A king cobra moves through its cage at the reptile house at the Bronx Zoo. Credit: Andrew Lichtenstein/Corbis via Getty

What you need to know Man bitten by more than 200 snake species helps scientists develop new anti-venom drug Herpetologist and venom expert Tim Friede has voluntarily been bitten by hundreds of venomous snakes over 20 years. His efforts have allowed researchers to create anti-venom cocktails that can reduce the effects of certain snake bites. … Read more

Ulta Beauty launches Erly skincare to test minimalist demand and loyalty

NasdaqGS:ULTA Revenue and Revenue Growth (as of April 2026)

Ulta Beauty (NasdaqGS:ULTA) will debut dermatologist-founded Erly Skincare nationwide on April 19th. The brand, located in 750 Ulta Beauty stores and Ulta.com, targets Gen Z and Alpha with simple, hypoallergenic products. This launch expands Ulta Beauty’s skincare offerings focused on minimalist routines and the needs of sensitive skin. Ulta Beauty entered the launch with a … Read more

Dermatologists say now is the best time to shower for your skin

beth gillette portrait

My mother has the same oily scalp and skin as me and always takes a shower in the morning. That’s why even now that I’m an adult, I only take a shower in the morning. In general, I thought the choice of when to shower was a personal one influenced by your upbringing. My parents … Read more

Behold, the hottest K-beauty skincare brands you need to know about in 2026

medicube booster pro

K-beauty is more than just sheet masks and cute packaging. It’s a ritual that perfectly combines science and skin, practiced all over the world. From cult-favorite serums to viral gadgets (and salmon sperm), countless brands have made their way stateside, delivering results like the famous glass skin. It’s good to have options, but how do … Read more