How South Korea is leveraging K-beauty trends to boost its soft power

Beauty as strategy: Why Korean beauty is a political success

First it was cars and electronics, then pop music and movies, and now the beauty industry. “Made in Korea” skin care and cosmetics are in demand all over the world. More and more Westerners are becoming enthusiastic about Korean beauty products. This success is no accident, nor is it a purely aesthetic phenomenon. East Asian … Read more

How South Korea is leveraging K-beauty trends to boost its soft power

Beauty as strategy: Why Korean beauty is a political success

First it was cars and electronics, then pop music and movies, and now the beauty industry. “Made in Korea” skin care and cosmetics are in demand all over the world. More and more Westerners are becoming enthusiastic about Korean beauty products. This success is no accident, nor is it a purely aesthetic phenomenon. East Asian … Read more

Can you look younger with salmon sperm skin care? Experts talk about K-beauty trends.

What effect does salmon sperm have on your skin?

“Hearst Magazines and Yahoo may earn commissions or revenue on some items through these links.” Using unique ingredients from Mother Nature to create trending beauty products is nothing new to the skin care industry. Bee venom is used in lip glosses to add volume to the lips. Seaweed is included in serums and moisturizers to … Read more

80s fitness trends are back today

couple doing aerobics

’80s-style aerobics is making a big comeback in modern fitness, but why now? As today’s workout culture shifts toward connection and fun, this retro trend is resurfacing in modern exercise. ©Getty Images Origin of aerobics In the 1960s, American Dr. Kenneth H. Cooper developed a variety of aerobic exercises to help people with cardiovascular disease. … Read more