BOLOGNA, ITALY — In the lively halls of Cosmoprof Worldwide Bologna, the industry’s current trends were showcased under one roof. The growing appeal of fragrance, the skinification of hair care, and the proliferation of rituals applied to even the most mundane product categories were hot topics, as was the overall rush to secure the attention … Read more
For years, baking has been an essential makeup step. Thanks to the heyday of YouTube tutorials, everyone stuck to loose powder, set a five-minute timer, and hoped to look Facetuned IRL. And it worked… until it didn’t. Flashback Mary’s horror story aside, everyone still wants a blur. However, I’m looking for a more velvety, skin-like … Read more
Updated April 1, 2026: When AGEIST first spoke with Rory Jevis in 2023, she was a fashion/beauty industry veteran holding an editorial position in the fashion/beauty industry. W, Harper’s Bazaar, Mirabella and Perch, then current executive director of MAC Cosmetics. She was also a talented and passionate painter, living in her New York home and … Read more
When it comes to sales, there’s a common saying: “Go where the people are.” That appears to be what Ulta Beauty is doing after launching on TikTok Shop on March 17, making it the first specialty beauty retailer in the country to launch on a platform where scrolling and discovering new products is encouraged. If … Read more