From plastic bottles to transportation, Iran war raises costs for beauty industry

From plastic bottles to transportation, Iran war raises costs for beauty industry

Item 1/2 Visitors browse stalls at the Cosmoprof beauty industry trade fair on March 26, 2026 in Bologna, Italy. Reuters/Elisa Anzo [1/2]Visitors browse stalls at the Cosmoprof trade fair for the beauty industry in Bologna, Italy, on March 26, 2026. REUTERS/Elisa Anzo Buy License rightopens a new tab Iran war causes raw material, packaging and … Read more

Exclusive: Fenty Beauty launches WhatsApp AI Advisor, making messaging the beauty industry’s next commerce channel

Exclusive: Fenty Beauty launches WhatsApp AI Advisor, making messaging the beauty industry's next commerce channel

Fenty Beauty brings a community-first strategy to its messaging. On Wednesday, the Fenty Beauty brand announced Rose Amber, an AI-powered beauty advisor built for WhatsApp, marking its first formal partnership with the platform in the United States. This experience allows users to chat directly with brands on Whatsapp and get product recommendations, tutorials, and reviews … Read more

These 9 K-beauty products reveal why Korean skin care has everyone talking

Korean Beauty Red Bean Water Gel

If you buy something using links on our site, The Week may earn a commission. All reviews are written independently by our editorial team. Many of the most popular beauty products are made in South Korea, where innovative skin care using cutting-edge and sometimes unconventional ingredients is the norm. These nine great items will do … Read more

‘Culture moves at the speed of a swipe’: Why Elf Beauty considers itself as much an entertainment company as it is a beauty brand

'Culture moves at the speed of a swipe': Why Elf Beauty considers itself as much an entertainment company as it is a beauty brand

When Elf Beauty was founded more than 20 years ago, the idea of ​​consumers buying beauty products online was something of a novelty. But in 2026, consumers are willing to buy cosmetics on digital platforms, and online behavior is evolving faster than most businesses expect. Elf, which owns Elf Cosmetics, Naturium, and Hailey Bieber’s Rhode … Read more

Is Elf Beauty (ELF) turning entertainment marketing into a durable brand moat?

Elf 1 year stock price chart

Elf Beauty recently premiered the Elf Cosmetics brand’s true crime-inspired mockumentary “Vanity Vandals” at the TCL Chinese Theater. This work is supported by limited-time product bundles and community contests to deepen consumer engagement. The campaign highlights Elf’s use of entertainment-style content to strengthen cultural relevance and connect with passionate beauty fans. Here, we explore how … Read more

AI and e-commerce will reshape consumer purchasing, driving global beauty market growth by 10%

AI and e-commerce will reshape consumer purchasing, driving global beauty market growth by 10%

As digital-first, AI-influenced commerce accelerates globally, online sales are more than six times that of physical stores. Chicago, April 1, 2026–(BUSINESS WIRE)–Nielsen IQ (NYSE:NIQ), the global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-over-year, with e-commerce expanding six times faster than in-store sales. … Read more

Ulta Beauty joins TikTok Shop, betting on platform to reshape how America consumes, adding Beauty Counter to its For You page. luck

Ulta Beauty joins TikTok Shop, betting on platform to reshape how America consumes, adding Beauty Counter to its For You page. luck

When it comes to sales, there’s a common saying: “Go where the people are.” That appears to be what Ulta Beauty is doing after launching on TikTok Shop on March 17, making it the first specialty beauty retailer in the country to launch on a platform where scrolling and discovering new products is encouraged. If … Read more

NewBeauty Announces 2026 Beauty Award Winners

NewBeauty's Spring 2026 issue features cover star Molly Sims.

The Beauty Authority selects the industry’s most innovative products and treatments cranberry new jersey, March 31, 2026 /PRNewswire/ — Today, new beautythe definitive authority at the intersection of beauty, health and wellness, proudly announces its award winners. 16th Beauty Awardsspotlights the most innovative products and treatments shaping today’s industry. NewBeauty’s Spring 2026 issue features cover … Read more

Raleigh’s GlamorBae offers users “beauty made easy”

Raleigh's GlamorBae offers users ``beauty made easy''

Kaylan Joseph founded GlamourBae to make it easy for users to find personalized, curated solutions, inspired by his own experience as a busy college student who was short on time and limited in makeup and hair care solutions. While studying at UNC Charlotte, Kaylan Joseph was busier than most students. That’s because she’s also an … Read more

Best Ingredients for Skin Tightening with Immediate and Long-Term Effects | New Beauty

Strivectin TL Advanced Tightening Neck Cream

After the age of 50, having tighter, lifted, and more taut skin is on almost everyone’s wish list. Achieving clinical levels of skin tightening will likely require hospital treatment, but some skin care products can help support firmness and maintain results. Victoria Fu and Gloria Lu, cosmetic chemists and founders of Chemist Confessions, emphasize that … Read more