New luxury beauty retailer arrives in Greenville

New luxury beauty retailer arrives in Greenville

New luxury beauty retailer comes to Heywood Mall 644 It’s news time. Take a look at today’s top news. Check all traffic and weather conditions before heading out. First up, Isabelle Malak joins us live from the floor field to talk more about Greenville Drive’s opening weekend. Yeah. Hey, Aaron and Destiny. good morning. It’s … Read more

Multi-unit beauty services brand Peachy takes minority investment from Stride Consumer Partners

Peachy Co-Founders Dr. Carolyn Treasure and Eric Zhang

new york, April 1, 2026 /PRNewswire/ — Peachy, a multi-unit beauty services brand reimagining aesthetics with a focus on preventative skin care, accessibility, clinical integrity and consistency, has entered into a minority investment partnership with Stride Consumer Partners LLC (“Stride”), a growth equity investment firm focused on passion brands in consumer products and services. Peachy … Read more

‘Culture moves at the speed of a swipe’: Why Elf Beauty considers itself as much an entertainment company as it is a beauty brand

'Culture moves at the speed of a swipe': Why Elf Beauty considers itself as much an entertainment company as it is a beauty brand

When Elf Beauty was founded more than 20 years ago, the idea of ​​consumers buying beauty products online was something of a novelty. But in 2026, consumers are willing to buy cosmetics on digital platforms, and online behavior is evolving faster than most businesses expect. Elf, which owns Elf Cosmetics, Naturium, and Hailey Bieber’s Rhode … Read more

Is Elf Beauty (ELF) turning entertainment marketing into a durable brand moat?

Elf 1 year stock price chart

Elf Beauty recently premiered the Elf Cosmetics brand’s true crime-inspired mockumentary “Vanity Vandals” at the TCL Chinese Theater. This work is supported by limited-time product bundles and community contests to deepen consumer engagement. The campaign highlights Elf’s use of entertainment-style content to strengthen cultural relevance and connect with passionate beauty fans. Here, we explore how … Read more