wellness

How Wellness Brands Succeed in Beauty Retail: Trust, Taste, and Transformation

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How Wellness Brands Succeed in Beauty Retail: Trust, Taste, and Transformation

Important points: Wellness thrives in beauty retail by translating transformation into sensory storytelling. As ingestible beauty rapidly expands, trust, compliance, and education are key. Pleasure, taste and experience drive wellness trials and repeat purchases. The BeautyMatter FUTURE50 2026 Summit’s closing panel, “The Wellness Shelf: Competition in Beauty Retail,” addressed one of the most pressing questions … Read more

Cindy Crawford loves a calming PEMF mat: Here’s the wellness benefits and how it works

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4 minute read The popularity of futuristic gadgets in the beauty and health field has skyrocketed in recent months. Once a convenient option for facial appointments, they are now widely available not only as LED masks and microcurrent skin care wands, but also as red light caps for hair growth, panels for the neck, and … Read more

Virgin Active launches innovative social wellness club in Cape Town

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Virgin Active South Africa has launched Collection Country Club in Green Point, Cape Town. This is the first of a new ‘Social Wellness Club’ concept that will be rolled out to 127 existing gym facilities across the country. Virgin Active CEO Dean Kowalski said in an interview that while the new concept differs from traditional … Read more