Jones Road Beauty uses a new type of MMM to reset media measurement | AdExchanger
Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t care if his tests show that a particular channel isn’t working. In fact, he’s happy. “You want to know something is going to go wrong,” he said. can Optimize. “ That’s not how most marketers are wired or how their tools work. To them, measurements … Read more
